This is one of the most overlooked opportunities in the entire Corporate Blogging / Search Marketing / Social Media Space. (These worlds are rapidly colliding if you haven't noticed)
Good old fashioned email.....
Good old fashioned email.....
To be successful in leveraging your corporate blogging solution for maximum benefit to both you and your audience, you need to blog with search engine optimization in mind. For most businesses, your goal is attracting new customers as well as engaging with people who already know you.
Backcountry.com is a fantastic example of what is among the most important of blogging best practices......asking your customers for stories.
The early generation of social media was based on "hope". "I hope people will leave a comment" "I hope people will become a fan on Facebook" "I hope people will follow me on Twitter"
Now great marketers like Backcountry.com are recognizing that if you want people to be engaged, you need to ask them. That means including triggered emails as a key part of your Social Media efforts.
This is so simple and easy. I bought a Cross Country Ski Package from them. They triggered an email about a month later asking me to review the bindings. This is actually the second email I received from them asking for a review and frankly I ignored the first one. So what? Am I offended that they sent this?
Of course not, I'm flattered! They care what I think!
Now think about your blog readers? What do they want? They want to see if you are a credible source to solve their problem....in this case a X-country ski binding problem. You do a search, you land on a page that's got terrific content generated by users telling you exactly what they think. Other than perhaps employee content, this is the best kind of content you can possibly have.
My point is that if you "hope" to get this kind of content you will probably be disappointed. If you spent $ .003 on a triggered email you will drive the kind of engagement that adds real value to your customers and your prospects....and that's the best kind of search marketing there is.
Let me also say that I have no relationship with BC.com other than as a happy customer. Do I think they would gain huge benefit using Compendium? You bet I do!
Backcountry.com is a fantastic example of what is among the most important of blogging best practices......asking your customers for stories.
The early generation of social media was based on "hope". "I hope people will leave a comment" "I hope people will become a fan on Facebook" "I hope people will follow me on Twitter"
Now great marketers like Backcountry.com are recognizing that if you want people to be engaged, you need to ask them. That means including triggered emails as a key part of your Social Media efforts.
This is so simple and easy. I bought a Cross Country Ski Package from them. They triggered an email about a month later asking me to review the bindings. This is actually the second email I received from them asking for a review and frankly I ignored the first one. So what? Am I offended that they sent this?
Of course not, I'm flattered! They care what I think!
Now think about your blog readers? What do they want? They want to see if you are a credible source to solve their problem....in this case a X-country ski binding problem. You do a search, you land on a page that's got terrific content generated by users telling you exactly what they think. Other than perhaps employee content, this is the best kind of content you can possibly have.
My point is that if you "hope" to get this kind of content you will probably be disappointed. If you spent $ .003 on a triggered email you will drive the kind of engagement that adds real value to your customers and your prospects....and that's the best kind of search marketing there is.
Let me also say that I have no relationship with BC.com other than as a happy customer. Do I think they would gain huge benefit using Compendium? You bet I do!
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