Chris Baggott's Guide to Blogging

I saw this great post by Tom Hallett Campaign Delivery Manager of Vertical Leap. Tom does a great job of explaining how you should be using PPC tactics in your Search Marketing efforts. Business Blog Software of course does all this for you...

Here are 3 strengths of PPC and how you can use them in your organic SEO program:

PPC strength 1: Choose the page that visitors land on

Use in SEO: Don’t try to optimize your home page for all of your keyword variations. Instead, ensure you have a relevant landing page for each of your target keywords so visitors find what they want as soon as they land on your site.

This gets to the core of the Compendium Blogware solution. The very idea of a "Compended Blog" is to create organic landing pages...one for each targeted keywords. A lot of people think of Blog in the singular...this strategy radically pushes that to 'Blogs' (form many to perhaps thousands)

PPC strength 2: Customized targeted link titles and descriptions

Use in SEO: Think of your title tag as your ad link text as that’s what will usually be the link that appears in the search engines. Ensure it’s descriptive enough to encourage users to click on it when it appears in the SERP's. And ensure you have a good meta-description too – this will appear in the search results if the search engine thinks it’s relevant. So use it to convince users to click on the link.

The very definition of an organic landing page starts with the title. Don't name blogs something whimsical, title them with the keywords that you are targeting. Look at the title of this blog as an example.

PPC strength 3: Quick results

Use in SEO: Encourage the search engines to crawl your site more often by adding fresh content like blogs regularly. This, coupled with a good long term SEO strategy, will mean any new pages or products you add to your site will be indexed and ranked by the search engines quickly.

This is the final peice of the puzzle. but instead of 'like blogs' make your organic landing pages actual blogs. What you get from targeting business blogging is a giant boost to your online marketing efforts by following these three steps: A blog for each keyword as a landing page, title your blogs with the targeted keywords and update frequently. Simple advice from accross the pond...Thanks Tom.