I was just pointed to a new Time article on Twitter.
Here is one of the most relevant statements:
Here is one of the most relevant statements:
"But in recent months Twitter users have begun to find a route around that limitation by employing Twitter as a pointing device instead of a communications channel: sharing links to longer articles, discussions, posts, videos — anything that lives behind a URL. Websites that once saw their traffic dominated by Google search queries are seeing a growing number of new visitors coming from "passed links" at social networks like Twitter and Facebook. This is what the naysayers fail to understand: it's just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.
This is exacly why I'm advocating that Corporate Blogging has to be at the center of your online strategy. Social Networks are great at supporting and guiding traffic back to your blogs....but you have to start with the hub.
Comments for Time Magazine: "Twitter as a pointing device instead of a communications channel"
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