We talk a lot about humanizing your business through blogging. I've not seen a much better example of that than the story I found in the Minneapolis Star Tribune about cookie-maker Katherine Novotny. The story is simple and powerful. Katherine had a blog and wrote about her business. One day she wrote a blog post about how she was running out of operating capital because of rising costs and on the verge of going out of business. As a human being, she appealed that if she didn't get some extra cash NOW she would have to close.
The net result of this honesty and the fact that she was nice (and had a good product) was an outpouring of word of mouth among her readers...with the story being emailed all over...one customer even went so far as to print flyers and pass them out. Obviously, the happy ending is that business has never been better, the cash crisis is over and many more organizations understand the blogging benefits of acting like a human being.
That's a blogging best practice. With affordable blogging software like Compendium Blogware all companies will find that Blogs will change your business....just ask Katherine.
The net result of this honesty and the fact that she was nice (and had a good product) was an outpouring of word of mouth among her readers...with the story being emailed all over...one customer even went so far as to print flyers and pass them out. Obviously, the happy ending is that business has never been better, the cash crisis is over and many more organizations understand the blogging benefits of acting like a human being.
That's a blogging best practice. With affordable blogging software like Compendium Blogware all companies will find that Blogs will change your business....just ask Katherine.
