Chris Baggott's Guide to Blogging

I don't work for eMarketer, but I find a lot of value in their daily emails. Because Compendium Blogware tries to get companies focused on Blogging as a tool for SEO, I find these studies to be really important in helping in our ongoing education.

SEO & Email the fastest growing online marketing tactics

What this is obviously showing is that marketers are increasing their online marketing investment where they can show the greatest return. My favorite quote:

“Search marketing is the best customer acquisition tool in the online space,” said eMarketer senior analyst David Hallerman.

“SEO improves organic listings, which Internet users prefer over paid search, and it is cost-effective,” said Mr. Hallerman. “Furthermore, optimization works across all search engines, and an optimized site does not drop off the first results page even when marketer spending slows or stops—as it can with paid search.”

This is the key value proposition behind business blogging. Sure you will get some people who will comment and some will subscribe, but the biggest value of your corporate blogging strategy has got to be focused on leveraging your stories for increased SEO. SEO is how you build new relationships...email is how you keep them.

Is Blogging for Rankings somehow wrong? Of course not. This is where you tell your stories, show how you help customers solve the same problems that the searchers are looking to solve. This is where we see not only great search traffic, but significant conversions. People want help...that's why they are searching. Your blogs should be exactly what they are looking for.

Comments for SEO and Email Marketing to get biggest online investment

Friday, May 15, 2009 by Kyle Lacy:: I find it also valuable that social media marketing was third on the list.
Friday, May 15, 2009 by Chris Baggott:: Right on Kyle. Clearly there is a lot of experimentation happening right now around the concepts of social media marketing.
Thursday, May 28, 2009 by Patty:: This is great info! Thanks Chris. I like to see that Mobile Marketing has such a presence on this as well. Your last sentence is perfect and one that I will copy and paste and send out to my bloggers! Thanks!