" When the character of a man is not clear to you, look at his friends"Japanese proverb
this is one of my favorite ancient Japanese proverbs (ok... my ONLY Japanese proverb)
So what does this have to do with business blogging and search spam? A lot.
SEO's often focus on linking strategies as the best way to get a business optimized in the search engines. Corporations have many to thousands of keywords that they might wish to target and elaborate linking seems like a quick path to get the results they are looking for.
But, how does the search engine evaluate your "character"? A big part of it is looking closely at who your friends are. Those links that come to you are important...and the links that you are giving are important. If Spammy sites link to you and you link to spammy sites...guess what? You are judged poorly. Successful business blogging really requires focus on linking credibitly.
One aspect of Corporate Blog Hosting Software has to be control over linking. There are lot's of very real liabilities associated with widespred employee blogging....There are lots of rewards as well, companies just need to mitigate their risk by using an approval process for every post. Know who you (and your employees) are linking to. It's a blogging best practice and ignorance can have real SEO Ramifications.
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