Q: Do you think B2B blog promotion via social networks such as Twitter and Facebook is effective?
Yes. Now you may think this an inconsistent answer based on my previous post but let me explain. For almost every blog on the planet the vast majority of traffic comes from First Time Visitors. We talked on the "Corporate Blogging Myths" webinar this week and hopefully exposed this fact. Most blogs generate 65% to 95% of their traffic from first time visitors. Depending on the age of the blogs, this traffic comes from either searchers or referral sites. If your organization is newer to blogging, most of this traffic is going to come from search.
This is why I so strongly advocate that the search audience is the audience you need to serve first. From that base, then sharing your blog content with your social networks becomes a nice Add on strategy. This week I got a couple nice comments and two leads so far from my social networks that tracked back to my blog. As a company we brought in hundreds of leads through our blog network. Where should I be the most focused? Obviously on our corporate blogging network and SEO. From that base, reach out to your social networks.
Don't forget: Compendium has created the Business Blogging Survival Kit that's available for a free download.
Yes. Now you may think this an inconsistent answer based on my previous post but let me explain. For almost every blog on the planet the vast majority of traffic comes from First Time Visitors. We talked on the "Corporate Blogging Myths" webinar this week and hopefully exposed this fact. Most blogs generate 65% to 95% of their traffic from first time visitors. Depending on the age of the blogs, this traffic comes from either searchers or referral sites. If your organization is newer to blogging, most of this traffic is going to come from search.
This is why I so strongly advocate that the search audience is the audience you need to serve first. From that base, then sharing your blog content with your social networks becomes a nice Add on strategy. This week I got a couple nice comments and two leads so far from my social networks that tracked back to my blog. As a company we brought in hundreds of leads through our blog network. Where should I be the most focused? Obviously on our corporate blogging network and SEO. From that base, reach out to your social networks.
Don't forget: Compendium has created the Business Blogging Survival Kit that's available for a free download.
Comments for Questions from this week's Compendium Blogware webinar #2
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