I was reminded during a talk the other day about one of the oldest sales tactics in the book. Problem...Agitate...solution. Explain the problem, agitate the audience to make the problem completely intolerable to them...and then finally (of course) offer the only reasonable solution...YOU.
The problem with this tactic is that it takes some time to lay out. It's perfect for TV commercials, but really hard on paper or in traditional internet marketing.
Until Corporate blogging software that is. What is one of the best aspects of Corporate Blogging? Right! Telling a story....or lot's of stories.
Easy to use blogging tools enable organizations to blog about stories that may be specific to all kinds of different problems and personas.
Take advantage of blogging tools and remember when you are writing: Problem, Agitate & solution.
(hmmm.... I better start to practice what I'm preaching)
The problem with this tactic is that it takes some time to lay out. It's perfect for TV commercials, but really hard on paper or in traditional internet marketing.
Until Corporate blogging software that is. What is one of the best aspects of Corporate Blogging? Right! Telling a story....or lot's of stories.
Easy to use blogging tools enable organizations to blog about stories that may be specific to all kinds of different problems and personas.
Take advantage of blogging tools and remember when you are writing: Problem, Agitate & solution.
(hmmm.... I better start to practice what I'm preaching)
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