I thought you might not have seen this yesterday from eMarketer.
As the social media channel matures it becomes much more tied to the metrics that drive the business like increased traffic, lead generation and of course sales revenue and less about PR and support. We've talked about this in the past when we discussed the difference between first generation corporate blogging and what Gartner refers to as third generation.
Also of note in this report has to do with budgets being increased for corporate blogging & content development.
As the social media channel matures it becomes much more tied to the metrics that drive the business like increased traffic, lead generation and of course sales revenue and less about PR and support. We've talked about this in the past when we discussed the difference between first generation corporate blogging and what Gartner refers to as third generation.
Also of note in this report has to do with budgets being increased for corporate blogging & content development.
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