....Here is the Social Media Myth....repeat engagement (readers and followers) This is especially true with Corporate blogging. The vast majority of visitors to corporate blogs are 'first time visitors' And most of those come in from search.
What's funny is how many company bloggers resist this truth. If they embrace it...put engaging CTA's on their blogs, use twitter and facebook to drive traffic back to their blogs, suddenly there is a really easy and obvious path to Social Media ROI....it's called conversion.
What's funny is how many company bloggers resist this truth. If they embrace it...put engaging CTA's on their blogs, use twitter and facebook to drive traffic back to their blogs, suddenly there is a really easy and obvious path to Social Media ROI....it's called conversion.
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