Of course the market is over reacting to everything right now, but Google of course caught my interest last week when they discussed a lower click rate on paid ad's in January. Legitimately they explained that they are doing a better job of eliminating lower preforming keywords and focusing on customer (searcher) satisfaction.
It should be noted, that overall search traffic grew 39% over the previous January. As someone focused on Corporate Blogging and Search Engine Optimization I think that all organizations should take heed to this. There are fewer opportunities to drive business through PPC and a rapidly increasing opportunity in SEO. If a lot more people are searching and fewer are clicking on PPC we all better blog for search optimization.
Is your blog software ready for the challenge?
It should be noted, that overall search traffic grew 39% over the previous January. As someone focused on Corporate Blogging and Search Engine Optimization I think that all organizations should take heed to this. There are fewer opportunities to drive business through PPC and a rapidly increasing opportunity in SEO. If a lot more people are searching and fewer are clicking on PPC we all better blog for search optimization.
Is your blog software ready for the challenge?
Comments for More Traffic, Fewer PPC's
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