So you took the previous posts to heart and have your employees actively participating in your Corporate Blogging Efforts. But…you still would like to have your actual customers contribute too.
You can have success here, but you have to work for it. The idea that you put up a social network and suddenly a “community” springs up around your company is pathetic.
Getting participation in your business blog strategy takes effort….not a lot of effort, just smart effort.
I always suggest starting with email. As Ben Stein says: “the number one way to get people to do something is…..to ask them.” I often suggest to our clients they send regular follow up emails to people who have had an experience with the company or non-profit and overtly solicit feedback.
Tell them you have a blog and you wondered if they would like to share an experience they've had with your company. Not everyone will submit a blog post extolling the virtues of your company, but my experience shows that about 10% will. Depending on your business, ask for pictures or even video….shake the tree and you will find a few creative types who will go all out for their 15 seconds of fame ☺ Email is a super-easy and effective way to solicit UGC for your Corporate or Organizations Blog.
