The reality is that successful engagement should be measured in organic search traffic and conversion. Win the search, win with great human content, and win with a terrific and compelling cal to action.
Posted Tuesday, September 30, 2008 by
Chris Baggott
I want you to study this graph. A simple google analytics pie chart showing traffic by origin for a typical Corporate Blog. Blogging best practices tell us that we need to study our web analytics to be successful. How does your corporate blog compare to this?
Typically that MAJORITY of blog traffic comes from search...I doubt yours is much different. Embrace this, don't fight it. Typical Business blogger doctrine says that your blogging goal should be engagement as measured through repete business and commenting.
The reality is that successful engagement should be measured in organic search traffic and conversion. Win the search, win with great human content, and win with a terrific and compelling cal to action.
The reality is that successful engagement should be measured in organic search traffic and conversion. Win the search, win with great human content, and win with a terrific and compelling cal to action.
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Posted by: peter caputa on Tuesday, September 30, 2008
Well said, Chris. Blogging strategy should be partly driven by SEO. Said another way, the first thing a business blog should do before planning content strategy or writing, is to do keyword research and learn on page search engine optimization.
Posted by: Kyle Lacy on Wednesday, October 1, 2008
Chris, Where did you get the graph for the corporate blog? I have a small business blog and the majority of my traffic is from referring sites. It could be where I spend most of my time. Just wondering.