I want you to study this graph. A simple google analytics pie chart showing traffic by origin for a typical Corporate Blog. Blogging best practices tell us that we need to study our web analytics to be successful. How does your corporate blog compare to this?
Typically that MAJORITY of blog traffic comes from search...I doubt yours is much different. Embrace this, don't fight it. Typical Business blogger doctrine says that your blogging goal should be engagement as measured through repete business and commenting.
The reality is that successful engagement should be measured in organic search traffic and conversion. Win the search, win with great human content, and win with a terrific and compelling cal to action.
The reality is that successful engagement should be measured in organic search traffic and conversion. Win the search, win with great human content, and win with a terrific and compelling cal to action.
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