Chris Baggott's Guide to Blogging

Is Corporate Blogging For Real?

My name is Chris Baggott & I'm CEO of Compendium Blogware.
Marketing is about relationships. Relationships happen between people, not brands & not institutions. In this blog we will discuss facets of corporate blogging trends and best practices to help organizations understand and succeed with this medium by giving searchers what they are looking for and putting human beings back into marketing.

Comments for Is Corporate Blogging For Real?

Saturday, August 30, 2008 by Craig Herman:: great video....makes me want to move to Indy!
Wednesday, October 29, 2008 by Matt Roberts:: Awesome job, Chris. I've started blogging, about jazz and entertainment. A couple of Ketel Ones really loosen up the typing fingers (both). -Matt Roberts
Thursday, January 29, 2009 by Adam Odnert:: Compendium's agenda is raising everyone's boat. I'm glad to be in the loop with such compelling and useful action items.
Tuesday, July 7, 2009 by Richard Townsend:: Good points Chris, If I've said it once I've said it a hundred times (over many years) "people do business with people, the sign just tells them where to find you". Great blog thanks... actually I am tweeting it also. Ric-orglearn
Monday, July 27, 2009 by Derek Showerman:: Great post Chris. Empowerment and transparency is a key component to corporate blogging. I posted a best practices blog on this today. ;) http://derekshowerman.com/2009/07/27/blogging-transparently-a-lesson-from-the-weekend/ I would love your opinion.
Tuesday, August 25, 2009 by Robert:: Hi Chris - I'm a social media consultant at Social Media SEO (www.SocialMediaSEO.net) and I'm writing because I love your product, however I think it only completes half the job for clients. I say that respectfully and what I mean is, you build a blog and organize a lot of keyword targeted categories, however, I've noticed that a lot of your clients haven't produced any content in those categories. So I'm writing today to see if you'd be interested in talking about how you could add a complete package (blog customization, keyword categories, AND content generation), and I could be your content source arm of the service. This is just a thought and I figured since I was checking out your latest blogs, I would drop this line to you! have an awesome day and keep up the great work!
Tuesday, August 25, 2009 by Chris Baggott:: Thanks for the note Robert. You are right of course. At best, Compendium Blogware is a software tool just like Power Point is a presentation tool. It's up to our clients to tell the stories that make their SEO program successful. Reach out to your client success manager and they can discuss with you ways you might get involved with some of our clients.
Thursday, September 17, 2009 by Tom malcolm:: Hello Chris, These comments are based in relative ignorance on my part, so I'm counting on you to clarify a few things. I listened to your webinar on September 16th. The entire blogging strategy of making an individual blog for each specific keyword phrase seemed to make sense, in fact it made a lot of sense to me. However, it was later pointed out to me that what you are offering may be like splogging. Can you clarify this for me? Perhaps explain how and why your strategy is not splogging? Or how it might be similar? I look forward to your answers and my increased understanding. Regards, Tom Malcolm
Thursday, September 17, 2009 by Tom Malcolm:: typo on email address from last post.

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