So the other day we talked about the Google threshold of being "good for the web". I think we all agree that Corporate Blogging is good....but what about Compending?The idea of Compendium Blogware is to present a Corporte Blog Authoring Tool that isn't Author-Centric. Most blogging is about thought leadership within companies or industries which at the end of the day has very little value. If you buy off on the concept that you empower your employees and constituents to blog, and blog with SEO as a goal, the whole idea of blogs organized around individuals kind of goes out the window.
What the searchers and visitors actually care about are the topics these people are blogging about...so by definition that content needs to be organized differently.
The idea of a compendium is a "collection of similar content". Compendium Blogware empowers business and non-profit bloggers to automatically organize blog posts around topics or specific keywords.
The net result is a happier searcher. They find a page that is spot-on to the topic they were searching for...all in one place. Happy searchers lead to good customers.
