Chris Baggott's Guide to Blogging

SEO Is the key recession marketing strategy

In tough times, marketers need to turn to strategies that are easy, measurable and show a tangable ROI. It's obvious that in an environment like today you can't stop marketing, but evey penny has to count.

One key strategy is Search Marketing. In our case it's specifically investing in organic search strategies.

In a recent travel summit:

"In survey findings presented by JupiterResearch at Google's TravelThink event in New York, 94% of travel executives said online advertising would provide the strongest return on investment compared to other media in the next 12 months."

Prospects in both B2B and B2C are still out there...but they are fewer and farther between. You can be sure that they will be doing a lot more research. How are you going to stand out and be found?

Blog creation software should be at the top of your list. Nothing can help and organization target search terms more effectivly than data driven business blogging. It's easy, it's measurable and is engaging. Corporate blogs will make you stand out in a crowd. To learn more about how to do this, contact Compendium Blogware.

Comments for In tough times, you better be easy to find

Friday, October 10, 2008 by Sty Liskit:: I am not sure how effective these remain now that every company has a blog (and many are actually posted to quite regularily). I feel now it is becoming necessary to blog and Twitter and Jaiku and Facebook and and and... I have energy enough to share my thoughts on a blog only so far. (shameless plug: http://chasingtherisingsun.blogspot.com) The other channels I am going to be looking into but it almost feels like you need an organization solely handling this stuff to get recognized.
Tuesday, October 14, 2008 by Content Correspondent:: Shameless plug: We use Compendium at our advertising agency, Meyer & Wallis. Blogging has been a great way to not only demonstrate our continued interaction with a changing marketplace, but for us to get our original thoughts out in a free, quick, broad-reaching way. Check it out at blog.meyerwallis.com
Friday, October 17, 2008 by Kiran Pillai:: One major question here is do business blogs in big corporates really work? 1. Blogging gets a lower priority compared to daily work 2. Recession means lesser employees and more hours per employee So the question is who would blog for visibility and how? One probable solution is a whole team of guys who post entries and one admin who links these posts to a Macro blog (which could be the business blog). Can blogging take over as a team activity? Does it not lose focus so? http://www.kiranspillai.wordpress.com
Friday, October 17, 2008 by Chris Baggott:: Good question Kiran. Blogs in business do work. You just have to have the right objectives. How do you make any activity a priority? You put an ROI on it and then you measure. With no measure of success there is no priority...that's why I love SEO. You can see the keywords, you can see the traffic and you can see the conversions. Your other point is right too...have everyone in the organization empowered to blog. We basically think that if you get a business card, if we let you talk on the phone and send email....why wouldn't we want you blogging. That "many hands makes light work" saying is true. Not everyone will be a great blogger, but if you offer it up, enough people will do a good job that will dramatically improve your results. And forget the macro blog, you want to have an administrator but the key is organizing that content around many blogs arranged by topics. Not one mix of all posts, but many many blogs focused on the subject of the posts....that's what Compendium Blogware is all about.
Thursday, October 30, 2008 by gpc:: thanks so much for the hook up
Sunday, December 7, 2008 by Kiran:: Hey, Thanks Chris. That was a neat argument. Cheers
Sunday, January 18, 2009 by Joel "Cheaters Guide" Gutierrez:: I find that blogging is a powerful tool. It's also starting to be used by small business and allowing them to compete with larger businesses online. Hence the Cheaters Guide to Marketing is a course that helps you do exactly that. http://www.cheatersguidetomarketingsite.com