Seth Godin has a quote at the beginning of "All Marketers are Liars".
"Either you are going to tell stories that spread, or you will become irrelevant."
Websites are for facts and figures.....blogs are for stories. Every company has stories that come up every day. Customer interactions, product innovations, problems solved. An employee based blogging strategy empowers your people to tell these stories! it's a business blogging best practice.
Compendium Blogware is a perfect example. As a blogging software company in Indianapolis we empower all of our employees to participate in our blog strategy....they blog, the software organizes the content around keywords and topics.
Not only do we drive a ton of organic traffic, we get to tell a lot of compelling stories.
"Either you are going to tell stories that spread, or you will become irrelevant."
Websites are for facts and figures.....blogs are for stories. Every company has stories that come up every day. Customer interactions, product innovations, problems solved. An employee based blogging strategy empowers your people to tell these stories! it's a business blogging best practice.
Compendium Blogware is a perfect example. As a blogging software company in Indianapolis we empower all of our employees to participate in our blog strategy....they blog, the software organizes the content around keywords and topics.
Not only do we drive a ton of organic traffic, we get to tell a lot of compelling stories.
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