As part of new eMarketer report called: Getting and Keeping Customers: Search and Email Tactics I found the following quote:
Search works well for customer acquisition because ads and organic listings appear in front of potential customers at the very moment they express interest in particular offerings.
E-mail works well for retention because it offers marketers a channel to communicate regularly with their customers. While most customers welcome marketing messages only after they have given permission, the act of agreeing to receive such e-mails also indicates they are potentially valuable customers.
The simplicity and readily controlled costs of search and e-mail are attracting more and more companies concerned about business lost due to the economy.
Exactly! This is why so many organizations are embracing blogging as a tool for SEO. Targeted Corporate blogs that engage both a wide range of employee voices as well as soliciting customer's input has shown over and over to be perhaps the best tactic a company can deploy to drive search. The secret power of blogging as an SEO tactic however has to do with engagement.
When a searcher lands on a page that matches their keyword phrase and is telling a story that relates to their problem, they engage and convert at a much higher level than any traditional website or landing page.
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