I’m on my way to AdTech in San Francisco. Nothing like a long cross country flight to catch up on my reading and bang together a few Corporate Blog posts on Compendium Blogware.
Good news today in the Wall Street Journal (4/15/08): Most Employees Really Like Their Jobs!
I have been saying for some time now that generally, you hire smart people, who care about the company they work for, like the customers and the products or services you offer. You employees also think they are doing important work and according to Professor Barry Straw of Berkley: “View work as a means for demonstrating some sort of responsibility and achievement.”
What this is telling us is that people want to feel valued in the workplace. They want to feel like their contributions matter. This is why engaging employees in your corporate blogging strategies is so valuable.
For one, the employees want to do it and will for the most part do a great job.
The second reason to engage your employees in your business blog strategy is because that is what your customers and prospects want to see. When people search, they want to find sources that have both knowledge and passion. Let your people blog and the searchers will find both….and convert at a much higher level.
Imagine: Happy prospects and happy employees….what a concept.
