PC World put out a great article with the above title that I felt like I should share. The Author, Robert Strohmeyer basically discusses the noise and the flames being fanned by so-called social media experts fomenting excitement about Twitter and Facebook business strategies. A couple of my favorite quotes:"Unless you define success by the sort of loosey-goosey standards that might make your horoscope appear to actually predict the future, the real measure of any business undertaking is that it increases your profits. But in the vast majority of use cases, neither Twitter nor Facebook stands any significant chance of doing that for business users. And if you're a small business that depends on, say, actually selling real products and services to actual paying customers, wistfully tweeting about your daily specials is almost certainly a waste of resources."
"Unfortunately, the dirty little secret about using social networks like Twitter and Facebook to promote your business is that, with the rarest exceptions, nobody wants to be buddies with a company. We live in a society that is absolutely sick of being advertised to and marketed to, and most of us turn to social networks to escape the forces of commercialism. We have a word for people who use social networks to send out unwanted offers and announcements about their business, and that word is "spammer."
"Unfortunately, the dirty little secret about using social networks like Twitter and Facebook to promote your business is that, with the rarest exceptions, nobody wants to be buddies with a company. We live in a society that is absolutely sick of being advertised to and marketed to, and most of us turn to social networks to escape the forces of commercialism. We have a word for people who use social networks to send out unwanted offers and announcements about their business, and that word is "spammer."
I can hear your question now....'But Chris, isn't corporate blogging a form of social media?'
The answer is that business blogging is a human media. Your blogs give you the ability to humanize your business. Rather than trying to join a society where you are probably not welcome, you focus on being helpful when people ask you to help solve a problem. People express their needs to search engines plain and simple. If you want to be a helpful business, you need to make search your number one marketing priority. People don't want to join your club, they want you to solve their problems. The first step in solving problems requires that your business appears as a possible solution. This is what business blogging is all about and why it is a completely different strategy than Social Networking.
Compendium Blogware has created the Business Blogging Survival Kit that is available for a free download.
The answer is that business blogging is a human media. Your blogs give you the ability to humanize your business. Rather than trying to join a society where you are probably not welcome, you focus on being helpful when people ask you to help solve a problem. People express their needs to search engines plain and simple. If you want to be a helpful business, you need to make search your number one marketing priority. People don't want to join your club, they want you to solve their problems. The first step in solving problems requires that your business appears as a possible solution. This is what business blogging is all about and why it is a completely different strategy than Social Networking.
Compendium Blogware has created the Business Blogging Survival Kit that is available for a free download.
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