So I saw this post in AdAge about companies and having someone to hold the title of "Chief Blogger"
Below is my comment:
Below is my comment:
Ugggh! The very idea of a 'chief blogger' undercuts the very potential of corporate blogging as a fantastic social media.
Blogging is about real people...guess what? Your company is made up of lots of real people. People who are smart, who like their jobs, who think they are doing important work, who care about the customer.
These are the people who should be blogging in an organization...everyone.
The idea of a chief blogger is akin to the celebrity concept of TV isn't it? It's not any more real than having Justin Timberlake singing your jingle.
Comments for Does your Company need a Chief Blogger??
Leave a comment