What I though was wrong was the comment in the last paragraph:
But official forays into the blogosphere remain scarce — with good reason, says Troy Thompson of the Arizona Office of Tourism and the blog Travel 2.0. "We talk about all these new technologies, but maintaining a blog takes a good chunk of time,"
What Troy doesn't understand is that if you empower your employees and other constituents to participate, using professional blog software, the burden of content creation gets spread out to all interested parties. The more employee blogging, the more success and the easier it is to leverage your blog for SEO.
Affordable blogging software that is specifically designed with blogs for Companies in mind are mostly SaaS offering meaning they are easy to set up and easy to use.
Troy, you are just using the wrong corporate blogging software.
Posted by: Troy on Tuesday, March 25, 2008
Hi Chris, Great post, glad you noticed the story. I agree with your comment, the story had a few missed points...but all in all a good summary. As far as my comment, well that is just one of those space issues. I had the pleasure of speaking to Laura for almost an hour, however she had a limited amount of room in the piece. So, a lot of the context of that quote is missing. My whole comment was that from a state-level DMO perspective, certain organizations my not have the staff available to contribute to a blog on a regular basis. I am sure you would agree that frequency is the key to keeping a readers attention. In some cases, my counterparts at other states have a staff of 5 or less (total)...so adding in frequent, competent writing, plus monitoring of comments and reaction, can be a lot for certain organizations. I completely agree with you as far as spreading the burden...as I am speaking with other states and communities I encourage (if not demand) that they look throughout and outside the organization to find contributing writers. And pick out the right software. Regards, Troy