Chris Baggott's Guide to Blogging

If you are thinking to start a business blog, scale it with multi user blog software.   Success in business blogging starts with content volume.   The more you write, the more traffic you drive.   That's a good thing for the readers of your blogs and more importantly for searchers. But it can be intimidating if you rely on one person or a small team of bloggers. Blogging best practices start with casting a wide net for content....not necessarily customers, but mostly employees. (big myth in blogging...customers will participate. Don't build your program based on this assumption)

These numbers are our stats for the past three months.   Our marketing team often puts on fun little competitions and rewards for the entire team for making content volume goals.   As you can see, these efforts pay off.

September
Traffic: 4,068
Leads: 23
Posts:83

October
Traffic: 6,097
Leads: 68
Posts:164

November
Traffic: 6,628
Leads: 108
Posts:192

This month we get a Pizza party for lunch if we get over 200 posts by December 18th.   We all know that we live on leads....that's what inbound marketing is about.   What's great about Corporate blogging is that every company blogger matters...and can see her contribution manifest in additional inbound leads. Our job is to post, it's marketings job to come up with compelling CTA's (calls to action) to turn that traffic into qualified leads.