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Corporate Blogging from Africa

Monday, June 23, 2008 by Chris Baggott
Young Girl from a School Visit in Kenya, for Compendium BlogwareOk....I didn't do any business blogging from Africa.   But I could have....

Perhaps the thing that surprised me the most from my recent two week trip to Kenya was how wireless they were....   My IPhone worked better in the bush 300 miles from Nairobi than it works in my hometown here in Indiana.

So that raises the question...why didn't I blog?   The honest answer was that I promised my family to do no work (including blog writing) while we were on this trip.  For the most part I kept to that.  But I did think about it a lot.    And of course posed the question:  "I there room in a Corporate Blog for reflections from a personal vacation?"

The answer of course is ABSOLUTELY.  The whole idea behind Blogs for Companies is to humanize an organization.   You blog for your business because you want to not only showcase your expertise in specific products or services but also let searchers learn a little more about you and your company as individuals. Blog Information should contain personal insights...human interest and other content that let's the reader get to know and trust you.

I went to Kenya with my kids...I didn't know what to expect and had the experience of a lifetime from an educational, business and fun standpoint.    Like it or not, blog writing is what I do...and what I'm going to be talking about over the next few days is what I learned about Corporate Blogging in Kenya.

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