Chris Anderson, author of The Long Tail had this interesting thought in his blog recently:
"Right now the world is focused on stand-alone social networking sites, especially Facebook and MySpace, and the fad of the moment is to take brands and services there, as companies build Facebook apps and MySpace pages in a bid to follow the audience wherever they happen to be. But at the same time there's a growing sense that elements of social networking is something all good sites should have, not just dedicated social networks. And that suggests a very different strategy--social networking as a feature, not a destination."
Do you ever read something that makes you want to jump out of your seat in Starbucks and shout YES!!
Forget wondering if you should participate in Second Life or such, empower your employees to participate in your Corporate Blogs, Your odds that your customers and prospects finding someone like themselves increases dramatically...as will your overall business success.
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