I just read with (glee) the Newsweek article called Revenge of the Experts. Top quote:
"People are beginning to recognize that the world is too dangerous a place for faulty information," says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture.
I absolutly agree with this premise. People search, the want information from experts...people who know what they are talking about.
Guess what? YOU ARE AN EXPERT. This is why business should blog. Nobody should know more about your business, your products or services than you do. Your employees are also experts as are your customers and constituents. Give them a platform.
Blog Creation Software is so easy to use and inexpensive there is no excuse why you don't free your 'inner expert" and give the people what they want.
"People are beginning to recognize that the world is too dangerous a place for faulty information," says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture.
I absolutly agree with this premise. People search, the want information from experts...people who know what they are talking about.
Guess what? YOU ARE AN EXPERT. This is why business should blog. Nobody should know more about your business, your products or services than you do. Your employees are also experts as are your customers and constituents. Give them a platform.
Blog Creation Software is so easy to use and inexpensive there is no excuse why you don't free your 'inner expert" and give the people what they want.
Comments for Corporate Bloggers: Stand up! You are the Experts!
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