ComScore just announced the most recent search numbers. They show Google continues to rule the search universe with 68% market share. The most important number in the report should finally be a wake up call to all marketers….There were 113.86 Billion global web searches last month, up 41% from the same period a year ago.
Represented in this graph which show that the average searches per person is increasing dramatically year over year.
Marketers....Search Marketing is still the biggest opportunity to impact your business.
For all the talk about competition from the likes of Twitter and Facebook, people are searching
more than ever.
More then a threat to the social networks however, this should be worrisome to traditional web
site marketing. The site is quickly becoming an obsolete notion in the age where most of
your traffic is coming from searchers.
(just thought of my next blog post) My general point is that the web is becoming On-Demand.
The Searcher expects instant gratification. It's a world where they tell you what they want in any
of thousands of different ways and you only have to show up. No domain, no URL to remember,
little branding....
This is why Blog Marketing is growing so rapidly. As the web moves beyond the 'site' it's moving
towards specifically targeted pages....full of human relevant content to satisfy the searchers and
build real relationships.
Comments for ComScore is telling us that the web is moving away from "Sites"
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