Contiuning from the overwhelming volume of questions in last weeks webinar:
Are blogs just a platform for thought leadership or can we integrate a newsletter sign up and contests through our blog?
Who does 'Thought Leadership' serve? The customer? Your business? You Personally? I'll argue that it doesn't serve the customer or the business very well. Customers find your blogs because they are looking to solve specific problems. Odds are you found this blog because you have questions about Corporate Blogging. The goal of our team is to help you understand how Compendium Blogware can help you. The goal of the business is to build enough crediblity that we earn the right to continue the conversation.
That is a key miss for a lot of business blogs....converting visitors into relationships. There are lots of ways to encourage vistiors to take the next step in the process and email or contest signups are two very good ones depending on your business. The key to success is to be relevant to what the reader is looking for. The world is littered with thought leaders who never had any followers. It's also littered with really successful companies who tell their story very well and move prospects through a process that results in a long term mutually beneficial relationship.
Are blogs just a platform for thought leadership or can we integrate a newsletter sign up and contests through our blog?
Who does 'Thought Leadership' serve? The customer? Your business? You Personally? I'll argue that it doesn't serve the customer or the business very well. Customers find your blogs because they are looking to solve specific problems. Odds are you found this blog because you have questions about Corporate Blogging. The goal of our team is to help you understand how Compendium Blogware can help you. The goal of the business is to build enough crediblity that we earn the right to continue the conversation.
That is a key miss for a lot of business blogs....converting visitors into relationships. There are lots of ways to encourage vistiors to take the next step in the process and email or contest signups are two very good ones depending on your business. The key to success is to be relevant to what the reader is looking for. The world is littered with thought leaders who never had any followers. It's also littered with really successful companies who tell their story very well and move prospects through a process that results in a long term mutually beneficial relationship.
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