Below is a video interview of me by Jeff Rohers from ExactTarget. I'm really proud that I cited Peppers & Rogers work...The One To One Future. I cannot underestimate the importance of this book in influencing my thinking on not only Email Marketing, but specifically Corporate Blogging and the entire ideas behind social media marketing.
They were the first to point out that successful business marketing of the future will require acting more human. There are two sides to One to One Marketing, First the Prospect and second...but equally important the human beings behind your organizational interactions. Business Blogging is perhaps the greatest marketing aquisiton tool off all time simply because you win searches with your blogs and you win interactions when you introduce your people. Employee blogging is easy, inexpensive and most important engaging.
They were the first to point out that successful business marketing of the future will require acting more human. There are two sides to One to One Marketing, First the Prospect and second...but equally important the human beings behind your organizational interactions. Business Blogging is perhaps the greatest marketing aquisiton tool off all time simply because you win searches with your blogs and you win interactions when you introduce your people. Employee blogging is easy, inexpensive and most important engaging.
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