This question on business blogging came from Joann who describes herself as Self-employed:
Q: Does it still benefit you to have blogs if you don't have a website?
I love this question, because often I rant about how broken the entire concept of a 'website' is. ....I'll spare you that now.
Let me focus on the goals of your web presence. Goal one is to be found, and there is no better way to do that than through business blogging.
Goal two is engagement. This basically means you build trust and credibility with that searcher. Blogs help you to Humanize your marketing, and especially for a small business or self employed person...that's all you have to sell...yourself. Blogs are way better than websites at human engagement.
Finally your goal is to turn that trust into a customer. That takes a conversion. You want the searcher to DO SOMETHING. Call you, Send you an Email, buy something, download something. Blogs do this about 2x more effectively than traditional websites according to our data.
Q: Does it still benefit you to have blogs if you don't have a website?
I love this question, because often I rant about how broken the entire concept of a 'website' is. ....I'll spare you that now.
Let me focus on the goals of your web presence. Goal one is to be found, and there is no better way to do that than through business blogging.
Goal two is engagement. This basically means you build trust and credibility with that searcher. Blogs help you to Humanize your marketing, and especially for a small business or self employed person...that's all you have to sell...yourself. Blogs are way better than websites at human engagement.
Finally your goal is to turn that trust into a customer. That takes a conversion. You want the searcher to DO SOMETHING. Call you, Send you an Email, buy something, download something. Blogs do this about 2x more effectively than traditional websites according to our data.
Comments for Businss Blog webinar questions continued: #2
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