A new study from SEM firm xplusone reports that most marketers are not happy with their ability to optimize landing pages when targeting large numbers of keywords.
This is where widespread blog marketing comes in. (i.e. using your own corporate blogs to control your own search) If you follow the advice I keep talking about here and create blogs that use your keywords as titles and use your employees and constituents to tell the stories of your products and services you in effect create organic landing pages. Not only do these blogs help your search marketing efforts, they convert at much higher rates than traditional web pages.
When blogs target keywords, a lot of good things happen. First of all and most importantly is your searchers are really happy. They land on a page that matches their inquiry. That page has content that is not only written by humans who really understand what they are talking about, it matches what the searcher is looking for. If you follow good web marketing tactics regarding CTA's and testing, you will find that this is a lot easier than a traditional landing page strategy as well as much more effective in converting searcher to leads.
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