For those marketers involved in search marketing, we know that search is the one bright spot in the marketing landscape. As you can see from the eMarketer forecast, search will continue to accelerate against other online advertising…and of course we all know that traditional non-online advertising is in a long and protracted decline.
Why is search winning? Because it is the only mass marketing tool in history where you are responding to a prospects intent. No longer do we have to analyze data and hope that certain segments might be interested in our offer.
With Search, our prospects simply tell us when they have a need or problem they could use our help with. Condo, Austin? Variable Printing Services? Chrome 4 slice toaster? New Tires, Buffalo? All of these and millions more indicate the needs and desires of the searcher. Do you sell tires in Buffalo?
80% of all web interactions begin with searches.
So why, in a recent Microsoft adCenter survey, did 73% of the small business owners say they would rather DO THEIR TAXES than start a paid search marketing campaign.
It’s not a lack of desire or a lack of intelligence, what most web folks fail to recognize about small business marketing is that they are constrained by both time and money. This is what makes and internet business blog such a compelling option.
With a business blogging solution designed for business, they get two things. The first is a managed solution. One of the beauties of SaaS is help. Unlike “free” blogging tools where you are completely on your own, hosted business blogging tools have actual people that work to make their clients successful.
At the end of the day, all the business needs to do is tell stories…as Sienfield’s Kramer says…talk about your day. The more they talk, the more search traffic they drive. Easy to use blogging software makes search marketing a LOT easier than doing taxes…. Blog for SEO...and win.
Comments for Business Blogging makes SEO a LOT easier than doing your taxes
Leave a comment