If the goal of a database marketer is deliver the right message to the right person at the right time....well search falls directly into that bucket. Search is just another form of database marketing.
The idea here is that just like any data driven marketing, I can target a message (page) at a specific keyword phrase right? Just like delivering an email based on data, I can deliver a page based on data..... I can legitimately deliver pages to keyword searches...anyone can. The only problem the marketer faces is quantity.
If you think of data driven SEO as you would an email delivery this starts to make a lot of sense. A marketer knows the terms that a prospect is going to use, she knows the volume of people who use those terms every day. Basically, a marketer knows everything about the recipient (the searcher) except their exact identity and their timing.
Our job as marketers is to deliver an engaging message directly to that search and wait for the prospect to come in. Basically you need a unique message (blog) for every keyword you are targeting.
Think in terms of email marketing. If I want to send one email that’s perfectly crafted for an individual recipient, Outlook is a really good option, but how do I send thousands...and make them all specific to the recipient based on known data? We have to use an Email Service Provider.
If a marketer wants to target one to 5 keywords, they can do that quite well with Wordpress. For the most part, any blog can be optimized to rank highly on any single search term. But if the marketer wants to target hundreds of keywords they have to use a data driven SEO tool like Compendium Blogware.
Making any sense? The goal of corporate blogging is engagement. That engagement happens through Search Engine Optimization. The ROI of business blogging starts with search.
The idea here is that just like any data driven marketing, I can target a message (page) at a specific keyword phrase right? Just like delivering an email based on data, I can deliver a page based on data..... I can legitimately deliver pages to keyword searches...anyone can. The only problem the marketer faces is quantity.
If you think of data driven SEO as you would an email delivery this starts to make a lot of sense. A marketer knows the terms that a prospect is going to use, she knows the volume of people who use those terms every day. Basically, a marketer knows everything about the recipient (the searcher) except their exact identity and their timing.
Our job as marketers is to deliver an engaging message directly to that search and wait for the prospect to come in. Basically you need a unique message (blog) for every keyword you are targeting.
Think in terms of email marketing. If I want to send one email that’s perfectly crafted for an individual recipient, Outlook is a really good option, but how do I send thousands...and make them all specific to the recipient based on known data? We have to use an Email Service Provider.
If a marketer wants to target one to 5 keywords, they can do that quite well with Wordpress. For the most part, any blog can be optimized to rank highly on any single search term. But if the marketer wants to target hundreds of keywords they have to use a data driven SEO tool like Compendium Blogware.
Making any sense? The goal of corporate blogging is engagement. That engagement happens through Search Engine Optimization. The ROI of business blogging starts with search.
Comments for Business Blogging IS Database Marketing
Leave a comment