Yesterday I had the pleasure of spending most of the day with BlueGrass Mailing in Lexington Kentucky. Why would a lettershop in Kentucky be interested in Corporate Blogging Software?Well they want to drive more leads. What's great about BlueGrass is that they have a fully baked Corporate Blogging Strategy that leverages Compendium's Multi User Blog Software to generate lots of great content based on real-life stories about their customers.
BlueGrass recently invested in a new on demand printing system from Xerox that will greatly expand their printing capacity and is a great compliment to their existing lettershop and mailing fulfillment business.
The idea is to start a business blog program that will leverage employee bloggers and real customer stories (Just like Josh Bernoff recommended in his latest report: Time To Rethink Your Corporate Blogging Ideas)
By telling lots of those stories, and leveraging the right keywords and Compended blogs they will dramatically increase their organic traffic and more importatnly increase their engagement and conversion.
I'll keep you posted, but be assured, this is a blogging best practice for printers or any type of business.
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