Part of your Corporate Blogging Strategy has to focus on analytics. If your company is going to start a business blog you need to have some metrics for success built in.
Bounce rates are a great metric to track because that tells you if people are engaged when they find you. Understand, no matter what, the majority of your traffic is going to come through organic search. This is great! But can be an issue for traditional blog thinking.
If you don't have good calls to action on your corporate blogs, you may suffer from a high bounce rate. Depending on your analytics package, bounce rates can be calculated either by time on the page, or by click through rate. Evidence suggests that a low bounce rate can improve your search engine optimizaton, so that's one reason why bloggers should have some compelling call to action.
As a company blogger or if your organization is using some kind of multi user blog software, focus on a CTA. What do you want the searcher to DO when they get there...read your stuff yes...but move them on to the next step of the relationship too.
A low bounce rate indicates that the searcher is happy...that makes the search engine happy.....and should make you really happy too!
Bounce rates are a great metric to track because that tells you if people are engaged when they find you. Understand, no matter what, the majority of your traffic is going to come through organic search. This is great! But can be an issue for traditional blog thinking.
If you don't have good calls to action on your corporate blogs, you may suffer from a high bounce rate. Depending on your analytics package, bounce rates can be calculated either by time on the page, or by click through rate. Evidence suggests that a low bounce rate can improve your search engine optimizaton, so that's one reason why bloggers should have some compelling call to action.
As a company blogger or if your organization is using some kind of multi user blog software, focus on a CTA. What do you want the searcher to DO when they get there...read your stuff yes...but move them on to the next step of the relationship too.
A low bounce rate indicates that the searcher is happy...that makes the search engine happy.....and should make you really happy too!
Comments for Business Blogging and Bounce Rates
Leave a comment