If you are corporation or business that is thinking of or already engaged in blogging, here is a harsh reality. Many people blog with the expectation of community building and direct blog interaction. But here's the thing...as we learn here from eMarketer:
Blog readers have a very small very finite capacity to engage regularly in blogs. Look at the chart here. People who describe themselves as Blog Readers only engage in a couple to a few blogs. Another reality is that most people don't even know a lot of the sites they are visiting are blogs. Check out these quotes.....
“Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007
“-it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008
My point is that if you are building your business blogging program with the idea that people are going to join in any meaningful way, it's just not realistic.
Most corporate blog traffic will come from serch. Embrace SEO as the primary goal target it and convert it to the next stage of the relationship. I'm in a session now @ Blogworld08 and there are 5 people on the panel all taking about converting your traffic as fast as you can to email not worry about RSS or Comments.
Comments for Business Bloggers; eMarketer has some eye-opening news for you
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