I was fortunate to lead a great panel today at Blogworld featuring 
Paula Berg of Southwest Airlines and Mario Sundar from LinkedIn. It made me a little nervous because they are really big time A-list huge brand bloggers. As corporate bloggers these guys rae rock stars.
What suprised me was that they both endorse employee blogging and both activly montior and approve employee blog content before it goes out. Mario is really an editor more than a blogger at LinkedIn.
A year ago if you mentioned that Corporate Blogs needed to be proactively managed for content appropriateness I would have been hissed off stage.
More to come, but happy that the world is seeing that Corporate Blogging Best Practices are different perhaps than those of Citizen Journalists...
Paula Berg of Southwest Airlines and Mario Sundar from LinkedIn. It made me a little nervous because they are really big time A-list huge brand bloggers. As corporate bloggers these guys rae rock stars. What suprised me was that they both endorse employee blogging and both activly montior and approve employee blog content before it goes out. Mario is really an editor more than a blogger at LinkedIn.
A year ago if you mentioned that Corporate Blogs needed to be proactively managed for content appropriateness I would have been hissed off stage.More to come, but happy that the world is seeing that Corporate Blogging Best Practices are different perhaps than those of Citizen Journalists...
Comments for Blogworld Update: Content Monitoring OK!
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