I had a fun lunch today with a Real Estate office that has become a client of Compendium Blogware. This company has about 15 bloggers and are populating about 50 topical blogs.
The problem has been in content creation. We see this a lot and Doug Karr and I will talk at length about this during our webinar on November 20th. Generally, when people contemplate a Small Business Blog or any tactic involving Blogs and Business, it always comes down to what to write about.
My core blogging advice is; always talk about the customer. What does the customer want to read about? These folks at the Real Estate office were talking about highbrow stuff like the Economic conditions or financial real estate outlooks and not talking about the houses.
My message to business bloggers was this: Look at your search terms. This is telling you exactly what your prospects want you to talk about. "homes near butler schools" pretty clear right? Searchers are telling you clearly what your small business blog should be about. Just talk about what you do, make your stories short and pointed. If I had a listing for a house in this environment, I would blog about that house a couple times a day. Blog about the bathrooms, blog about the master bedroom, blog about the view and the construction. Blog about the Schools. All of these are seperate opportunities for you to leverage your blogging platform to move your business forward.
I'm sure I've got my friends turned around. Just don't overthink it. I'll turn to CNN if I want news about home foreclosure rates, I'm coming to you for real estate blogs.
The problem has been in content creation. We see this a lot and Doug Karr and I will talk at length about this during our webinar on November 20th. Generally, when people contemplate a Small Business Blog or any tactic involving Blogs and Business, it always comes down to what to write about.
My core blogging advice is; always talk about the customer. What does the customer want to read about? These folks at the Real Estate office were talking about highbrow stuff like the Economic conditions or financial real estate outlooks and not talking about the houses.
My message to business bloggers was this: Look at your search terms. This is telling you exactly what your prospects want you to talk about. "homes near butler schools" pretty clear right? Searchers are telling you clearly what your small business blog should be about. Just talk about what you do, make your stories short and pointed. If I had a listing for a house in this environment, I would blog about that house a couple times a day. Blog about the bathrooms, blog about the master bedroom, blog about the view and the construction. Blog about the Schools. All of these are seperate opportunities for you to leverage your blogging platform to move your business forward.
I'm sure I've got my friends turned around. Just don't overthink it. I'll turn to CNN if I want news about home foreclosure rates, I'm coming to you for real estate blogs.
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