I was really flattered to be called yesterday by the Wall Street Journal for an interview on Corporate Blogging and Blogging Best Practices for Employees. 

All in all, I'm happy with the the story but thought that it went a little too far by focusing mostly on the idea of Blogging for Search.  There is no question that I feel that one of the  great and tangible blogging benefits is SEO, however, we also recognize that SEO is a result of great content.   Blogging success comes from great and targeted content, and lot 's of it.

At the end of the day what we are suggesting is that by allowing your employees to participate and use your blog publishing software you not only get some great content, you also should increase the likelihood that you will rank well around the terms they are blogging about.  

But hey, one of our employees actually said this better in his blog post last week. 

What makes this post so great is not only the fact that it is well articulated, but that it was written by one of our software developers.   Yeah a code jockey. 

When was the last time you invited your developers to participate in a marketing communication?????