Chris Baggott's Guide to Blogging

outlook as a corporate blog content idea

I often tell people that your Sent Mail boxes are full of great blog content and ideas. Every day, people send you notes and more importantly almost anyone in a company that sends email is putting their thoughts about the business down in writing. From a corporate blogging strategy standpoint, email content makes perfect blog content. For example, here is a segment of an email I sent to a Compendium Blogware prospect today:

Trust that I’m going to hound you on this forever. It’s for your own good :-) Data driven search marketing is the perfect compliment to email. 90% of all marketing dollars are spent on acquisition marketing...a place that email has limited value. Search is the only acquisition strategy that is still growing in this environment and Compendium is the only software designed to legitimately target organic search on a scale comparable to PPC.

You will be thanking me :-)

Great thought starter for any Company Blogger? I'm wanting to help him start a business blog and so I'm giving him some compelling reasons to consider our multi user blog software....exactly the same kind of thing I should put into a post.

The same thing is true for you. When you are wondering what to post about today....check your 'sent mail'. It's a blogging best practice.

By the way, i was published yesterday in MultiChannel Merchant talking about Retail Blogging and the need to compete more.,