Chris Baggott's Guide to Blogging

Bike Shop Indianapolis, Bicycle Commute Indianapolis

So what business can't benefit from blogging? Well...I can't think of any. Bicycle Garage in Indianapolis is certainly a great example of a company that has embraced blogging as a tool for SEO in a big way. BGI has about 40 employees and for the most part, everyone participates. They have leveraged the corporate blogging software from Compendium Blogware and are off to the races with a focus on discussions about bike commuting, races and of course talking about the bikes and other products they sell in their stores.

Even in a mid-sized city there are still thousands of monthly searches related to biking and BGI is leveraging their content and their network of over 50 blogs to draw traffic from all of them.

This is a perfect example of blogging best practices for a retailer. Focus on the expertise you bring, talk about the problems your customers and prospects are articulating with their search terms and you create a win win. The customer wins because they find a credible resource based on their search and the retailer wins because they have just won a new fan :-)