In an AdWeek story with the headline "55 percent of marketers said they shifted funds from traditional media to execute social media campagins" the real story is in the details.
Around all the breathless excitement for Twitter & Facebook, three important facts jump out of this research into Online Marketing and Social Media use by business:
The truth about social media is that although interesting and perhaps valuable, Social Media marketing really means Blog Marketing and the primary benefit is Search. 90% of all marketing dollars are spent (and have always been spent) on new customer acquisition. New customer acquisition in this decade is driven by showing up when a prospect uses a search engine to try and solve a problem.
By leveraging Business Blog Software you address all three issues outlined above. Actually #3 gets you the other two. Search is not only achievable through blog software, it's easy to measure. There is no ambiguity whatsoever as it relates to ROI.
So don't make this complicated. Use blogs to target your keywords, drive relevant traffic, engage with good content and convert to new customers. Easy as 1-2-3.
Around all the breathless excitement for Twitter & Facebook, three important facts jump out of this research into Online Marketing and Social Media use by business:
- The top concerns for marketers when considering newer media platforms are the inability to prove ROI
- Search engine marketing was cited as the most effective new-media platform by 65 percent of respondents
- In the next year, blogs are expected to be the hottest new marketing channel
The truth about social media is that although interesting and perhaps valuable, Social Media marketing really means Blog Marketing and the primary benefit is Search. 90% of all marketing dollars are spent (and have always been spent) on new customer acquisition. New customer acquisition in this decade is driven by showing up when a prospect uses a search engine to try and solve a problem.
By leveraging Business Blog Software you address all three issues outlined above. Actually #3 gets you the other two. Search is not only achievable through blog software, it's easy to measure. There is no ambiguity whatsoever as it relates to ROI.
So don't make this complicated. Use blogs to target your keywords, drive relevant traffic, engage with good content and convert to new customers. Easy as 1-2-3.
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