We talk a lot here about blogging for search. Corporate bloggers need to always keep in mind that their responisblity is to move the business forward and that requires a customer acquisition strategy focused on the number one online marketing strategy....search engine optimization.
Content frequency and relevance are the key drivers but linking plays a big role too. Our core philosophy her @ Compendium Blogware is that if you create good content and it's seen by lots of people, links will come naturally. That doesn't imply that you shouldn't know the difference between links and look to encourage some types of links more than others. In that light, I'd like to share the following video from Rand Fishkin....
SEOmoz Whiteboard Friday - How to Get Awesome Links from Scott Willoughby on Vimeo.
Content frequency and relevance are the key drivers but linking plays a big role too. Our core philosophy her @ Compendium Blogware is that if you create good content and it's seen by lots of people, links will come naturally. That doesn't imply that you shouldn't know the difference between links and look to encourage some types of links more than others. In that light, I'd like to share the following video from Rand Fishkin....
SEOmoz Whiteboard Friday - How to Get Awesome Links from Scott Willoughby on Vimeo.
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