In the early December SES meeting in Park City there was a lot of talk about 2009 being the year of getting back to "Blocking and Tackling" for online marketers. Dayna Moon, product 
sales director at
Platform A. "As search marketers, we will be asked to improve
efficiencies and maximize ROI,"
Dayna hits it right on the head. Nothing new here....Vince Lombardi said this:
During this conference there was still some beating the drum for integrating video into display ads and mobile, but to the Vince-lovers this was more akin to a Terrell Owens strategy.
Blocking and tackling is just what Dayna said, efficiencies and ROI. In other words, how easy and how effective.
this is why there is so much momentum for investment in a Corporate Blogging Strategy. Both B2B as well as Retail Marketers are learning that it's content that drives search results and prospect engagement. Whoever has more content thats both recent and frequently updated wins.
Blocking and Tackling simply means empowering your employees to talk about what they are doing...the products, the customers, the service....as Cramer said: "You talk about your day".
Business blogging passes both of Dayna's blocking and tackling tests; It's highly efficient because the blog content is frequent and free. The ROI is easily measurable when compared to pay per click or any of your other traffic generating strategies.
sales director at
Platform A. "As search marketers, we will be asked to improve
efficiencies and maximize ROI,"Dayna hits it right on the head. Nothing new here....Vince Lombardi said this:
"Some people try to find things in this game that don't exist but football is only two things - blocking and tackling".
During this conference there was still some beating the drum for integrating video into display ads and mobile, but to the Vince-lovers this was more akin to a Terrell Owens strategy.
Blocking and tackling is just what Dayna said, efficiencies and ROI. In other words, how easy and how effective.
this is why there is so much momentum for investment in a Corporate Blogging Strategy. Both B2B as well as Retail Marketers are learning that it's content that drives search results and prospect engagement. Whoever has more content thats both recent and frequently updated wins.
Blocking and Tackling simply means empowering your employees to talk about what they are doing...the products, the customers, the service....as Cramer said: "You talk about your day".
Business blogging passes both of Dayna's blocking and tackling tests; It's highly efficient because the blog content is frequent and free. The ROI is easily measurable when compared to pay per click or any of your other traffic generating strategies.
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