I recently read an interesting article about one of the hottest new business books in circulation: The Cluetrain Manifesto. This extremely insightful novel has taken a look at how times have changed and what business are doing to stay ahead of the rest of the pack.
When it comes to the Internet there are no certain rules. One fact that has been observed is that we are immune to advertising. The truth is we want the facts and we want them now. Think about this; the last time you were watching TV and a commercial came on, what did you do? Turn the channel? That would be the majority's answer. The media has been throwing so many ads at us for so long that we just block it out.
The good news, blogging is a great platform to reach your customers. It does not turn them away with unnecessary advertisements, but rather gives them the facts about what you and/or your company does. The benefits of blogging out weigh that of a traditionally website for this reason. A majority of websites inundate us with these ads and "click to win" links. Blogging gives you the benefit of sharing your personal voice with your consumer while giving them useful knowledge.
If you are thinking about a new way to market, there are an abundance of benefits to blogging that you cannot find with other forms of media. For example, they can subscribe to your blog to stay up to date on what it is that they do. The reader does not have to search through a pile of ads to find useful information, it is right in front of them. Blogs are less expensive than traditional print or TV advertising. The next time you are thinking of purchasing more print media, think again. Blogging is the best way to market your business.
