I just finished reading a great article on The Semantic Web by John-Scott Dixon in the May 2008 issue of Website Magazine. In this article John does a great job of outlining the current short falls of search engines and what the future may in fact look like. I really liked the analogy of doing a search on Randy Johnson's ERA...Great Stuff! I am a major fan of baseball, so that one really caught my attention.
Anyways, the long and short of it is that search engines are delivering far too many results today and will continue to do so for many more years, but as a marketer we are constantly challenged to increase our lead generation efforts through an audience which is passionate and engaged into what products or services we have to offer.
How do you do that? Our client success team will tell you that in order to maximize the benefits of blogging for seo, a blogging best practice is to focus on the mid and long tail approach in their keyword/Compendium blogs as the audience that is using three words or higher when conducting a search are more educated and engaged in what they are searching for and closer to making a purchasing decision.
If you really want to target the audience to drive conversions and ROI, add a local qualifier to your keyword blogs! For more information from Compendium on blogging trends, blogging tips, and blogging best practices, please visit our website frequently!
