Blogging is the new way to market. With marketing comes new trends.
And the new way to market is through blogs. I read an article by Seth
Godin called "How Do You Avoid the Meatball Sundae" which
introduced some of the challenges that regular marketing faces. These
are the issues that companies are facing by using "older" marketing
techniques such as email, relying solely on a website, radio...well you
get the idea. These are some of the challenges Seth Godin wrote about
in his article, and how we are tackling those for our clients at
Compendium: 1. Direct Communication (Between Producer and Consumer)
Your blog will have answers, information, and resources the consumer needs to have at their finger tips everyday.
2. Amplification (of Every Consumer)
Everyone is now capable
of being a critic. You shouldn’t be surprised
to discover that if someone has a negative experience with your
company, he or she just might blog about it or even post photos, audio
files, or videos if they have them. However, if you use Compendium,
you have the ability to accept or decline those comments posted on your
blog!
3. (Authentic) Stories
People often buy based upon a story
that resonates with them. This
story can be posted on their blog which gives them a voice, and as a
consumer myself, it is important that who I work with is personable.
4. Speed (Rules)
We have become spoiled by shopping online
and click to purchase sites. We are an impatient society who wants
things quickly. You can't wait two
days (or more) for someone to respond to your emails and phone calls
anymore which is why blogging is perfect! It gives you your
information right as you need it.
5. It’s the Long Tail (that Captures Larger Segments)
We stress
this on a daily basis. 99% of people are typing in what they are
looking for into a search engine. Long gone are the days of typing in
the URL. This is why these long tail keywords are so important. They
are considered as more of a longer phrase to find a search. Compendium
uses their software to capture these keywords and win them in the
search engine.
6. Outsourcing (to Minimize Costs)
The factory-centric model
that supports every-day commodities is now
obsolete. Let someone else own the building while you exploit more
far-reaching opportunities. With blogging you don't have to worry
about this. You can blog in the comfort of your own home and the best
part is you don't have to outsource it!
7. Dicing (of Everything)
Google searching has allowed us to
find anything we want. We understand that there is no longer
just a front door to enter, but there are many accesses and entryways.
Again, at Compendium Blogware, we use our software as an entry way to
all of these places.
8. (Infinite) Choice
When the Internet first came out, there
were so few websites. Now, products are not just found at the local
retailer. It’s best to put
the brakes the branding overload and concentrate on how interesting
your products are, because it’s not just how loud you can yell anymore.
9. Consumer to Consumer (Communication)
Long gone are the
days of brick and mortar. You can sell, share, and buy directly
everywhere on the Internet. We can even set this up through your
blogs, and drive more traffic to your website.
10. Scarcity and Abundance (Which Are You?)
Marketers are
facing this issue. Are they offering too many products or too few?
With blogs you can talk about the benifits of your product while
linking it to your website. There for you can talk about your services
without shoving it down the consumers throat while providing links to
your website (etc.) for those who want it. Our affordable blogging
software allows you to do this.
11. (Big) Ideas
Old advertising ideas, just don't work
anymore. Let's take TV for example. People don't watch the
commercials anymore, they DVR their shows and skip these ads. If they
want information they can just go on your blog and find it.
This article just shows me again that the best way to market is through using successful blogging solutions.
