Blogging as a tool for SEO

I read some interesting information today in Retail-Week in regard to on-line spending for the holidays, but this was the one thing that really caught my attention.

Google retail industry leader Peter Fitzgerald agrees, saying: “There is going to be a lift year on year. I’m very confident in that. The average order value has trended downwards for a long time, but sometimes this just means consumers are purchasing more often.”

Increasing consumer expectations will benefit retailers with the slickest on-line operations, rather than sending shoppers back to the high street, according to Fitzgerald. He explains: “If there is a shift it will go to those that do it well. In every product category there are a number of choices.”

So how slick is your on-line operation? How are you targeting every product category? The name of the game here is search marketing. If you sell 100 different products that can be identified with 10+ different search terms each what are you doing as an on-line marketer to appear in the organic rankings for over 1000 different search terms? If you are only using your website to do this I am telling you right now, you are missing out. A website and website SEO alone is not the "slickest on line operation".

I am sure a lot of you have your site and are "getting into" social media as well which is a great starting point, but you need to constantly be asking yourself "how is all of this going to make me money?" It starts with SEARCH. You ALL should be blogging for Search Engine Optimization.

It is the perfect way to incorporate and target thousands of keywords surrounding your information, solutions, and products in organic search. Allow yourself to be found in the areas that your customers are looking for you and provide them with the information they are searching for. If you can do this then you can forecast a very profitable holiday season.