Listen up all of you online marketers....just because it is cold out doesn't mean you need to freeze. According to all of the news stories and documentaries on high mountain exploration I have read, nothing good can come from freezing. Most common effect from freezing is frostbite next to death. Either result is not one that I would imagine your business is eager to experience.
Yesterday was an interesting day. A huge stock market drop and a brand new President. Unfortunately the day was reflected through the reaction of many businesses and their decisions to "freeze" their marketing budgets. Multiple times yesterday I had conversations with companies who have decided to cut or "freeze" budgets and I just don't get it. We have already addressed what happens when you freeze so what is happening here? Are we all just setting ourselves up for death?
The absolute way to avoid death via freezing is we need to layer. We need to strategically layer. We need a base layer, a shell, and an outer layer. We need to be ready to deal with all types of conditions. We need to be able to roll with the unforeseen conditions that we all know are not anywhere near being passed us yet.
You may be able to sense a little frustration in my tone today and that is valid. I am frustrated at the fact that yesterday I spoke to 5-6 different companies who may never make it off the mountain because they aren't preparing for their trip strategically. It is unfortunate.
In tough times we need to incorporate all strategies that are a must for survival and in this day and age if attention is not given to your online strategy and presence you will surely suffer. Business Blogging is one of these strategies. Incorporate it and embrace it. Blog for SEO, blog for acquisition, blog for ROI....let your blog act as many layers all at once.....do whatever you can to keep your business moving forward.
But please please please whatever you do.....don't freeze.
Yesterday was an interesting day. A huge stock market drop and a brand new President. Unfortunately the day was reflected through the reaction of many businesses and their decisions to "freeze" their marketing budgets. Multiple times yesterday I had conversations with companies who have decided to cut or "freeze" budgets and I just don't get it. We have already addressed what happens when you freeze so what is happening here? Are we all just setting ourselves up for death?
The absolute way to avoid death via freezing is we need to layer. We need to strategically layer. We need a base layer, a shell, and an outer layer. We need to be ready to deal with all types of conditions. We need to be able to roll with the unforeseen conditions that we all know are not anywhere near being passed us yet.
You may be able to sense a little frustration in my tone today and that is valid. I am frustrated at the fact that yesterday I spoke to 5-6 different companies who may never make it off the mountain because they aren't preparing for their trip strategically. It is unfortunate.
In tough times we need to incorporate all strategies that are a must for survival and in this day and age if attention is not given to your online strategy and presence you will surely suffer. Business Blogging is one of these strategies. Incorporate it and embrace it. Blog for SEO, blog for acquisition, blog for ROI....let your blog act as many layers all at once.....do whatever you can to keep your business moving forward.
But please please please whatever you do.....don't freeze.
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