I received a complaint over the weekend from one of my RSS subscribers that I hadn't put a new piece of content up in a while so Bill...this post is for you!
A lot of conversations I have had recently revolve around the question..."how do we use blogging effectively as a business that may not be in a vertical that caters to blogging?"
My response to that is "there is no such thing".
If you have a business that needs to make money then you should be blogging. People are looking for you. These people may not read blogs, or like blogs, or subscribe to blogs...but they do search for things online. They are looking for you and business blogs are one of the most affordable and effective tools you can use allow your company the ability to be found.
If you don't show up how will you ever talk to the people that ARE looking for you? If you are a small business, a small business blog can serve as the perfect multi-tool for your online marketing but you need to leverage it for every kind of value it can bring. The beauty of it is if you are a large enterprise it can do the same thing. Scale your blogs to your objectives and you will see results. It is that simple.
Blogs for businesses should serve the purpose of ROI...if you are a business who is not concerned about ROI but instead want to blog only for communicating I suggest taking a look at the big picture and ask this question "how will my blog drive my main business objective of realizing profit". Let your blog work for you from all facets.
If you think your business is in a verticle that may not cater to blogging you may want to re-examine how your business is evolving in this world to continue focusing on profitability. I think you will then realize a blog can be a powerful weapon in your arsenal to accomplish more than JUST communication.
A lot of conversations I have had recently revolve around the question..."how do we use blogging effectively as a business that may not be in a vertical that caters to blogging?"
My response to that is "there is no such thing".
If you have a business that needs to make money then you should be blogging. People are looking for you. These people may not read blogs, or like blogs, or subscribe to blogs...but they do search for things online. They are looking for you and business blogs are one of the most affordable and effective tools you can use allow your company the ability to be found.
If you don't show up how will you ever talk to the people that ARE looking for you? If you are a small business, a small business blog can serve as the perfect multi-tool for your online marketing but you need to leverage it for every kind of value it can bring. The beauty of it is if you are a large enterprise it can do the same thing. Scale your blogs to your objectives and you will see results. It is that simple.
Blogs for businesses should serve the purpose of ROI...if you are a business who is not concerned about ROI but instead want to blog only for communicating I suggest taking a look at the big picture and ask this question "how will my blog drive my main business objective of realizing profit". Let your blog work for you from all facets.
If you think your business is in a verticle that may not cater to blogging you may want to re-examine how your business is evolving in this world to continue focusing on profitability. I think you will then realize a blog can be a powerful weapon in your arsenal to accomplish more than JUST communication.
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